To me, the most meaningful process after market research is actually finding the right product market fit for the market through content-making. This is the time where we can see what sticks, what survives the experiment, what requires improvement or discarding and what actually generates revenue and engagement.
These are some of the verticals and revenue funnels that I have built after various stress-tests:
Events at Iman
I came to Iman shortly after the pandemic, and as it died down, we have launched a host of recurring events to generate revenue and foster community.
IMAN+
IMAN has developed a subscription service for premium content – to give our most dedicated fans a personal view of our creatives.
Rumit
We decided that young professionals in Kuala Lumpur needed content that spoke directly to their pain points – the struggle of ‘adulting’ and building a future for yourself amidst still insecure careers.
IMANCast
For a long time, IMAN has had access to deepthinkers – Authors and experts. IMAN has launched a series of podcasts and master classes.
@IMANmediagroup
IMAN has built up instagram as the leading social platform for the digital engagement with our customers. This has meant adapting our brand to the forms of this platform, and sustaining engagement through regular livestreams.